Tuesday, September 13, 2011
As authors in this e-friendly world, we all think we have to promote ourselves and our books, and I fully believe this is true. If I didn't believe it, why would I keep spending an hour or more each day on Facebook, Twitter and other social media outlets?
What bothers me--and I assume makes others' heads sizzle with annoyance--is authors "preaching to the choir". By this I mean posting every review, every release, every guest blogging date, ad nauseum, on sites and lists which are frequented only by their fellow authors as well as on all the social media sites.
Yes, I frequently read other authors' books. I think almost every author does. I make it a point, though, not to buy the books of authors who keep my email boxes stuffed with blatant self-promotion I've already seen on Facebook and/or Twitter.
Because I feel this way, I've begun to wonder whether pure readers I try to reach in social media also get testy when they see too many promo posts from one author.
Just how much promo is too much?
Readers need to know about new releases--once or twice, just before and on the release date. I question whether they also need to know when (a few days after the release at the publisher site) the same book is released at Amazon, Barnes & Noble.com, etc.
I usually link to one or two favorable reviews for a book--not every review, and certainly not less than flattering ones. It's also been my practice to post new cover art on Facebook which also slides over to Twitter. In between, I try to find interesting pieces that aren't related to my books and post them on my FB page so it won't seem to be nothing but blatant self-promotion.
Does this amount to overkill?
I'm in a quandary. Sometimes I think I'm a mean curmudgeon for seething at the sight of the third or fourth announcement of the same self-promo information from a fellow author. Other times I wonder if I'm not irritating potential readers by tooting my own horn too loudly.
What do you think? At what point does useful promotion slip over into the nuisance category? I imagine there are a lot of authors who really want to know!