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Why? Because I'm the customer Lays was talking about. If I like it, then I can't eat just one. I'll eat several and keep the bag tucked close by. Periodically, I'll eat a few more and sooner, rather than later, I'll finish the bag. I have a similar appetite for books. Writers who've put out novellas are banking on that, which annoys the immortal duckness out of me. So I've just been passing 'em by.
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Just having a novella pass by my range of vision on the virtual shelves grates on my nerves like a parade of sales "tweets." I've yet to meet a novella that wasn't a sales ad for something. Big name authors have started writing 'em to pad the time between books in a series and usually, they'll even include a little bit of the next book in the series at the end of the novella. Nice of 'em to toss in that little freeby, isn't it? Not so much. Other authors who have created a particular "world" or "events" have released novellas with a new story taking place in the world or offering an event like the ones in their stories.
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That's right. I see novellas as nothing but a giant sales gimmick.
Now, if an author who only writes historical romances were to release an honest-to-God actual independent novella that wasn't an advertisement for an already half-finished contemporary -- that one I'd pick up and read. If I liked it, I might even go back and leave a nice review encouraging the author to explore more contemporary material. (I'm a big fan of contemporaries.) Just don't wiz on my head and tell me it's raining, okay? Don't release an out of your regular genre as a hook because you're already starting to write one in the new genre. I'll find out. And I might even break my own personal rule and go out and leave a not so nice review. (If I don't have something nice to say in a review, I usually just don't leave one.)
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All I've seen is novellas that want to show me extra material at the end of a series I read long ago or that want to throw me into the middle of a series because they're about to put out a new one. In the first case, that's an author who is trying to introduce new readers to an older story. I know that writer wants to perk up sales for a romance "classic." In the latter case that's an author trying to hook me into a series. Either way, I'm not interested.
Putting out a novella to try to hook me has exactly the opposite effect. It makes me less likely to ever try your work. Sorry. Am I? No, not really. Not so much. I'm willing to give a novella a try, if anyone can identify one that's not trying to sell me something else!
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Fire away - this blog is a fine place to "let it all hang out" - whether you're crazy enough to agree with me or not.
Mary Anne Graham
Quacking Alone Romances
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